About Unique Smartweb
A WordPress studio that does one thing
We are a WordPress engineering studio in Rajpura, Punjab, working for clients in the United States, the United Kingdom, Europe and Australia. We take the jobs other agencies decline — sites that crawl, stores that lose checkouts, installs that got hacked, page-builder projects that need rescuing.
There is no new-business team here and no sales call. Every enquiry is answered by the person who would do the work, with a written audit of what is actually wrong. Sometimes that audit says the honest answer is a free plugin, or another firm entirely, and we send it anyway.
What we sell
Eight services, one platform
Everything we do is WordPress and WooCommerce, and every one of the eight services has a starting price published before you speak to anyone. They are grouped the way problems actually arrive: something is broken, something needs building, something needs moving, or something needs looking after.
Specialising is what makes those prices possible. A studio that builds on one platform has seen your problem before — the plugin conflict, the query that will not cache, the checkout that fails only on mobile Safari — and can quote a fixed number for it instead of padding an estimate to cover the unknown.
It also means the same standards apply across all eight. A $199 malware clean gets the same staging copy, the same backup taken first and the same thirty days of support afterwards as a full WooCommerce build. There is no tier where care becomes an upgrade.
More than ten years in the same codebase is the real asset here. It is not the number of platforms we can name, it is knowing which of the four plausible fixes will still be working in two years.
What the focus is for
Ten years in one codebase buys judgement
Anyone can learn WordPress in a month. What takes years is knowing which of the four plausible fixes is the one that will still be working in two years, and that is almost entirely what you are paying for.
Knowing what not to install
Most slow WordPress sites are slow because somebody solved seven problems with seven plugins. The judgement is in seeing which three of those can be deleted outright, which one needs twenty lines of code instead, and which one is genuinely load-bearing. That is the bulk of a speed job, and it is not something a checklist produces.
Reading somebody else’s code
Most of our work arrives as a site built by someone we will never meet, often across several developers and several years. Being able to read that quickly — and to resist the urge to rewrite it — is why taking over an abandoned build is normal work here rather than a reason to quote for a rebuild you do not need.
Knowing when to say no
The most valuable sentence in an audit is often that the work is not worth doing. A cache plugin will not save a site whose hosting is the problem, and a redesign will not fix a checkout that fails on mobile. Recognising which problem you actually have is the difference between a fixed price that holds and one that quietly grows.
The timezone question
When we are both awake
Hiring across timezones fails in one specific way: you send a question at 10am, and the answer arrives after you have gone home. So here is the overlap, in your own local time rather than ours.
The amber part of each bar is the stretch of your working day when somebody here is also at a desk. We staff the window deliberately, because the alternative is a studio that is only ever reachable while its clients are asleep.
- London — your day runs 9:00am to 6:00pm. We are at our desks for all of it.
- New York — your day runs 9:00am to 5:00pm. We overlap 9:00am to 1:00pm, so anything sent before lunch is answered the same day.
- Sydney — your day runs 9:00am to 5:00pm. We overlap 1:00pm to 5:00pm, the whole of your afternoon.
Deadlines and emergencies are the exception, and they are agreed in writing rather than assumed. We would rather tell you the overlap is four hours than promise a full day and miss it.
The same on every job
How we work, regardless of the price
These are not a premium tier. They apply to a $199 malware clean exactly as they apply to a $20,000 build, because a rule that only holds on large jobs is not a rule.
- We diagnose before we quote. The free written audit comes first, every time. A price given without looking is a guess dressed up as a number.
- Your live site is never the experiment. Work happens on a staging copy, and a backup is taken and handed to you before anything is touched.
- The price is fixed before work starts. If the job turns out larger than we judged, that is our estimating error to absorb, not a variation to invoice.
- Everything stays in your accounts. Your hosting, your domain, your repository. There is nothing to extract from us if you leave.
- We write to the WordPress standards. Not to a page-builder’s conventions, so the next developer can read what we left behind.
- Thirty days of support afterwards. If something we did breaks, we fix it, with no charge and no argument about whose fault it was.
- No retainer is ever required. One-off work stays one-off. We will not make a fix conditional on signing a monthly plan.
- We will tell you not to buy. If a free plugin or your existing host already solves it, that is the answer, and we do not invoice for finding out.
The question nobody asks out loud
Why are you cheaper than my local agency?
Because we are in Rajpura, Punjab, and our costs are lower. Not because the work is lighter, not because the developer is junior, and not because something is being left out of the quote.
We say this openly rather than renting a London or Austin postbox address and charging London or Austin prices. Plenty of firms do exactly that, and you would never know from the website. It is a small dishonesty, but it is the same instinct that produces the invented case-study percentages and the five-star reviews a company writes about itself.
The right way to test us is not the address. It is the work: open any of the sites on the work page, check they run what we said they run, then ask for the free audit and judge whether the document that comes back is worth having. It costs nothing, and it is a far better signal than a location.
Where we are the wrong choice
What we turn down
Saying yes to all of this is how a studio ends up mediocre at six things. These go to somebody else, and we would rather tell you now than take the deposit first.
- Anything outside WordPress — Laravel, Node, Shopify, bespoke platforms, headless front ends
- Original brand and visual design. Bring a designer and we will build what they produce
- Guaranteed search rankings, or any promise about a number Google controls
- Sites running nulled or cracked plugins and themes, at any price
- Hosting that blocks SSH, SFTP or database access, where the work cannot be done properly
- Work priced only against a cheaper quote. If price is the whole brief, take the other quote
Common questions
About the studio
How big is the team?
Small enough that the person who answers your first email is the person who does the work, and small enough that we turn down jobs rather than hire in a hurry to take them. That is the honest trade: you get continuity and direct contact, and in exchange we cannot absorb three large projects starting in the same week. If the timing does not work, we will say so instead of queueing you behind other clients.
Who will actually be working on my site?
A named WordPress developer, not a rotating pool and not an account manager relaying messages. On monthly engagements a second developer is briefed on your site as cover, so a holiday or illness does not stop the work. You will know which of them touched what, because the monthly report says so.
How long has the company been doing this?
More than ten years building for the web, all of it with WordPress at the centre. That is long enough to have seen the same problems arrive in a dozen different disguises, which is most of what you are hiring. The service pages describe what that experience buys you in each case, and the work page lists live sites you can open and check.
Why should I hire a studio in India rather than one near me?
For most WordPress work, proximity buys you very little — the job is done over SSH and a repository either way, and a local agency will not visit your office to fix a slow query. What proximity does buy is overlapping hours, which is why we publish the overlap above rather than claiming a full day. If your project genuinely needs someone in the room, hire locally; we will not pretend otherwise.
Do you work with agencies as well as direct clients?
Yes, and roughly a third of the work is white label. You keep the client relationship, we stay invisible, and we do not approach your clients during or after the engagement. It usually runs as a monthly dedicated developer inside your own repository and project tools, at no extra charge for the white-label arrangement.
What happens if I am not happy with the work?
Tell us, and if something we built is broken or not what was scoped, we fix it at no charge — that is what the thirty days of support after handover is for. If it is a disagreement about scope rather than quality, the written audit is the reference point, because it states what was included and what was not before anyone started. Fixing the price up front exists precisely so this conversation is short.
Can I start with something small?
That is usually the sensible way in, and it is why the starting prices go down to $199 rather than beginning at a retainer. A malware clean or a speed job is a real piece of work with a real result, and it tells you how we communicate, how we document and whether we hit the number we quoted — for a fraction of the cost of finding that out on a full build.
What does the free audit actually involve?
Send a URL and describe the problem. Within two business days you get a written document: what we found, what we would do about it, what is deliberately out of scope, and one fixed price in USD. There is no card, no call and no follow-up sequence, and the document is yours to keep — including handing it to another developer and having them do the work.
Start with the audit, not a meeting.
Send a URL and describe the problem. You get a written audit back within two business days with one fixed price — and an honest answer if the work is not worth doing. No sales call, no obligation.