Figma to WordPress: How the Conversion Actually Works
A Figma file is a picture at three widths; a website has to work at all of them. The three conversion routes, why exported…
Field notes
Diagnostics from real jobs: what the symptom was, what the measurement showed, and what actually fixed it. Written for the person whose site is doing the thing right now.

A Figma file is a picture at three widths; a website has to work at all of them. The three conversion routes, why exported…

Almost nothing that compromises a WordPress site is clever. What actually gets sites broken into, the defences that matter in priority order, and the…

Five agencies, five quotes, a factor of ten between them – and none of them lying. The four bands and what each actually buys,…

Crawled is not indexed. What each row of the Search Console indexing report actually means, why re-submitting a page changes nothing, and the WordPress…

Yes, and less than you have been told. What Core Web Vitals actually measure, why your PageSpeed score of 92 is not the number…

Three different problems look identical from the outside, and two minutes of checking tells you which one you have. The settings that switch a…

Zero downtime does not come from switching fast. It comes from both hosts being live at once. The five-step sequence, why the TTL has…

Two findings settle it outright, three more strongly suggest it, and two things that look like a hack usually are not. What to check,…

A checkout cannot be cached, so caching plugins do nothing for it. Here is where a 6.8 second checkout actually spends its time, measured…
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